Fusing the Playground with the Sportsground, Rosie Lee's latest project for Nike sees them celebrate International Children’s Day 2016 in China. As Mark Fleming over at RL explains;
'Nike decided to celebrate International Children’s Day 2016 by encouraging parents to give the gift of sport to children. We were tasked with creating the visual identity and designing the event space. We created playful interpretations of core sports, fusing the playground with the sportsground. Through playful graphics, large-scale interactive installations and the gamification of core sporting principles we created an exciting, fun event for both parents and children.
The event was attended by Chinese athletes Yao Ming (Basketball), Li Jiayue (Football), Liu Xiang (Hurdler), ensuring it was a day the children will remember forever.'