Stephen Taylor from Leeds based Design Project has been in touch with news of a new identity for Progress Packaging. Design Project have worked with Progress for over a decade to establish their reputation as a leading packaging supplier to lifestyle and luxury brands. As Stephen explains:
'Our strategy was to create a new visual identity and position the business as ‘Packaging Partners’ – defining their appeal to buyers, production managers, marketeers and agencies alike. A key aspect of the identity is the ‘progress arrow’, a visual device used to express and articulate the ongoing story of the brand. To publicise the change to key clients a tote bag was produced to promote their ‘Handled With Care’ method regarding all aspects of production.'