Some nice work updates from Mr Crabtree and the folk at Manual to kick off 2013 including branding and website design for mountain bike wear label Kitsbow. Based in Marin California, Kitsbow designs and produces high quality mountain bike apparel with a minimal aesthetic and tailored details. As Tom explains;
'In a sector where the dirt and grunge aesthetic reigns, we helped position Kitsbow as an entirely different sort of clothing company targeting a discerning customer at a higher price point. We spent time with the founders to understand what Kitsbow is really about and what they stand for. We learned that they are passionate about refined style, quality materials and manufacturing processes, and have an obsession with details. These learnings inspired the brand tagline “Impeccable Mountain Bike Wear for Fellow Obsessives”.'
Thanks to Tom for the images.