Saw this around the blogs a few weeks ago but never got around to posting. 'Human Technology' is a great little short for gun maker Beretta directed by Ancarani Studio which shows the human craftsmenship and cutting edge technology that goes into the manufacture of their luxury Beretta shotgun.
New work from Bedow with branding for Record Mania.
'Every Friday this tiny record store in Stockholm releases hundreds of rare vinyl records to collectors from all five continents. We were commissioned to design their new visual identity and because of their large turnover of records we decided to use ”change” (Barack was first we know) as a keyword throughout the process. The keyword is visualized by a logotype that constantly changes its own label. Either by punching a hole in it, making the content or background colorize the logotype, or with simplified classic record labels.'
A few portfolio updates over at Smörgåsbord design studio including branding for Melin Tregwynt, a family owned woolen mill located in a remote wooded valley on the Pembrokeshire coast, West Wales.
'The rebrand draws inspiration from the Mill’s internationally renowned double-cloth weave and its striking reversible nature. The logotype can be read from two angles, bottom left (upward) and top right (downward). This visual trick echoes the duplicity of the double-cloth and informs every brand touch point.'
'There’s something about a beer label: a simple canvas attached to a uniquely appealing product. Every designer wants to do one. And there’s something about restrictions. The modest size of the canvas and the deliberately limited starting point of names beginning with SB.
Then the game starts: on one level, a purely playful exercise in creative expression; on another level, a distillation of the purpose of design and branding — to give life and personality to the products around us. This project gives 100 personalities to a single product: some witty, some weird, some bold, some beautiful. Featuring works by Build, Pentagram, Spin, Manual, Commission, Hyperkit, StudioThomson, Jean Jullien, Paul Davis, Hey, Lance Wyman and 89 others.'
A few updates over at Swedish brand consultants BVD, with an updated casestudy on their identity and packaging work for the entire Apolosophy family. The Apolosophy brand is based on Apotek Hjärtat’s philosophy of health and well-being. Carefully chosen ingredients packaged in a conscious way. Trustworthy, tactile and timeless.'