'The 'PlusPlus' brand is designed to be dynamic and flexible with the
PlusPlus family at the heart of the brand. Design work includes
character direction, typography & all on-air menu systems. We
produced extensive on/off-air guidelines for all aspects of the brand.
We also worked with London-based character animators Animade to produce a
set of teasers, idents & endboard animations'.
Concept, design + direction by Build. Original character design by Edik Katykhin. Typeface alterations & enhancements by Si Billam. Teasers/idents: Animation production and direction Animade. Sound design by Sonica Studio.