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After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The all new look aligns with a re-focussed range of content on the channel. The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming. The idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness. To achieve this ManvsMachine teamed up with installation design pioneers, Jason Bruges Studio, to help design and build a flexible system consisting of over 400 individual flipper units.
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Concept, design & direction: ManvsMachine
Music: Guy Connelly
Sound design: Rich Martin
Installation design: Jason Bruges Studio
Client: Channel4 / 4Creative
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Thanks to James Greenfield for the stills.