The UK Music Video Awards 2011 campaign.
As Chris from Studio Thomson explains:

‘We were inspired by a perverse mix of Jeff Koons, fetish photography and children’s entertainers for this years campaign. This is our 3rd MVA collaboration with Photographer Luke Stephenson and for each we have created imagery that looks at the whole ‘awards’ / ‘best of show’ theme from a different / fresh / perverse angle.

We worked with a Balloonist for a day creating as many shapes as possible, filming and photographing his creations as he made them’
—
Art Direction by Studio Thomson
Photography by Luke Stephenson