Bob from London based Alphabetical has been in touch with news of their recent work in re-designing the D&AD Membership identity, campaign and all print communications. As Bob explains;
'D&AD asked us to reflect the power that the individual member now had within the network in it’s identity as well as giving the Membership some form of distinction away from the iconic yellow pencil and the awards. This resulted in the logo mark highlighting the ‘Me’ within Membership to reflect the individuals place among the membership network and we shifted the visuals symbolism used in all communications to focus on the distinctive yellow membership card – using it to express all of the different benefits membership has to offer. We also got to re-think the Member welcome pack. The pack has been streamlined to hold your membership card, pencil, benefits, discounts, useful contacts and most important of all it’s primarily a sketchbook for members to use and enjoy. The thinking is as most creatives carry their sketchbook everywhere with them, then they’ll always have all of their membership information to hand – as well as being able to wear their card on the front as a badge of pride'.