New work from Bedow with branding for Record Mania.
'Every Friday this tiny record store in Stockholm releases hundreds of rare vinyl records to collectors from all five continents. We were commissioned to design their new visual identity and because of their large turnover of records we decided to use ”change” (Barack was first we know) as a keyword throughout the process. The keyword is visualized by a logotype that constantly changes its own label. Either by punching a hole in it, making the content or background colorize the logotype, or with simplified classic record labels.'