'When does play become sport? How does participation turn into performance? Where did organized competition come from? Where is it taking us? For Victory Journal’s ninth issue, we tried to answer such questions by going back to the beginning—and in the beginning there is “Youth.” Victory 9 engages school-age amateurs, budding superstars, and traditionalist participants; surveys the athletics of city fields, college campuses, and global remotes; and explores the connection between our admiration for lives still unlived and the glory of possibility.'
James Greenfield from newly formed studio Koto has been in touch with news of one of their first projects to hit their site. Branding for De Broc, the University of Law’s new business school. See and read more about the project over here.
'We set out to create a new and memorable international business school brand, one that would stand out in a crowded marketplace. Creating connected students for the modern networked generation, it was important that the brand felt unique, reflected the increasing quality that students look for in their education, whilst at the same time building on the educational standards and heritage of the University of Law. The choice of name was drawn from the universities origins, with an identity that would be home on a smartphone as on a flag.’
The Mallorca based design agency, Atlas, led by Creative Directors Astrid Stavro and Pablo Martín, have worked side by side with editor Anniina Koivu, Lars Müller and the Camper team to craft the design of ‘The Walking Society’. The book was launched during ArtBasel on June 17th at the Vitra Campus in Weil am Rhein, coinciding with Camper’s pop-up project.
Celine over at Counter-Print has dropped me an email about another new book release. ‘Alphabet Logo’ is the fourth in their series of logo books following ‘Animal’, ‘Monogram’ and 'Human Logo’. Alphabet Logo is a compendium of logos designed from letters of the alphabet. The book contains over 500 logos from some of the world's leading design companies such as; Bond Creative, Bruce Mau Design, Hype Type Studio, Pentagram, Stockholm Design Lab, Wolff Olins and many more.
Some new design work from Graphic Thought Facility with an integrated approach to wayfinding, art commissions and graphic interventions at the new London Campus of the Hult International Business School.
'Framed artworks play on the themes of East End rhyming slang and culture whilst 40,000 felted discs inserted into classroom walls provide both noise dampening and a unifying motif that defines floor level by colour. GTF introduced the buddleia bush – a plant ubiquitous on the exteriors of London’s post industrial landscape – to the interior of this reclaimed space. Since arriving from the Far East in the 19th century, it has quickly adapted and thrived amid the opportunities provided by the growing metropolis – an appropriate metaphor for a global business school. Reproduced as life size prints and flecked with neon, the buddleia’s lend an urban glamour to the social spaces of the campus.'